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Research papers

Marketing and public relations

This paper is concerned with interrelations between public relations and marketing. This relationship has always been ambiguous and controversial. The chief controversy hinges around delineating the respective roles of the two functions. Both...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Authors: Philip Kitchen, Danny Moss
June 15, 1995
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Citation

Kitchen and Moss (1995a, June 15). Marketing and public relations. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-and-public-relations